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Author Archive for Vass Emőke – Page 2

Industrial Tenants’ Demands Becoming More Sophisticated

By Vass Emőke
Tuesday, April 15th, 2025

According to the tenant representatives and consultants, Newmark VLK Hungary, Hungary’s industrial and logistics market is increasingly driven by client specifications.

“Current and future demand plays a crucial role in shaping the balance between speculative and build-to-suit developments,” comments Valter Kalaus, managing partner of Newmark VLK Hungary, a well-known figure in the real estate scene. “As tenant requirements become more specific, BTS projects gain traction, particularly for large-scale logistics operations. However, a relative lack of modern stock in certain areas and strong demand for immediate occupancy keeps speculative development relevant. Developers must balance risk and flexibility to remain competitive,” Kalaus argues.

“A well-equipped logistics or industrial park must provide excellent transport links, sustainable infrastructure, scalable spaces, and modern amenities. Increasingly, developers are incorporating ESG-compliant features, green energy solutions, and smart technology to meet evolving tenant expectations,” he adds. Logistics tenants prioritize large, high-bay warehouses with efficient loading and automation capabilities, while industrial users require more specialized facilities with advanced utilities, production areas, and workforce access.

Growing trends include sustainability, energy efficiency, and more flexible leasing structures. A well-equipped logistics or industrial park must provide excellent transport links, sustainable infrastructure, scalable spaces, and modern amenities. Increasingly, developers are incorporating ESG compliant features, green energy solutions, and innovative technology to meet evolving tenant expectations.

Regarding differentiation within the sector, logistics projects focus on scalability, quick adaptability, and automation-friendly design; industrial developments often require more tailored solutions, such as built-in production capabilities and specialized utilities. Both must incorporate ESG compliance and smart technologies to remain future-proof. As ever, location still plays a critical role in both segments.

Urban industrial facilities are also gaining popularity, driven by last-mile delivery needs, the growth of e-commerce, and the push for sustainable logistics solutions. However, high land costs and zoning restrictions pose challenges.

VLK Newmark -BBJ- Industrial

Primary Hub

Greater Budapest is seen as the primary hub for logistics due to its superior infrastructure, workforce availability, and proximity to consumers. However, countryside hubs are gaining importance, driven by lower transaction costs, government incentives, and demand from manufacturing sectors. The two markets differ in size, availability, and infrastructure readiness. Notable industrial successes in provincial hubs include Audi in Győr, Mercedes in Kecskemét and, more recently, BMW in Debrecen and BYD in Szeged.

ESG considerations are becoming critical, according to Valter Kalaus, with tenants seeking energy-efficient buildings to reduce operational costs and meet corporate sustainability goals. EU Taxonomy compliance influences design choices, pushing for carbon neutrality, renewable energy integration, and sustainable materials. Industrial parks are thus evolving into high-tech, self-sufficient hubs featuring renewable energy sources, smart logistics solutions, and greater integration with local economies. Demand for mixed-use parks combining logistics, production, and office components is increasing. A growing trend is for landlords and tenants to share ESG-related costs.

“While landlords invest in core infrastructure, tenants contribute through operational upgrades and energy-efficient technologies. Lease agreements are adapting to reflect these shared responsibilities. Further, financing remains accessible but is becoming more selective, with lenders prioritizing ESG-compliant, well located projects with strong preleasing agreements. Rising interest rates and economic uncertainty may limit speculative development financing,” Kalaus notes.

“The industrial sector remains an attractive investment opportunity, driven by strong demand and limited supply. Key challenges include rising construction costs, land scarcity, financing constraints, and regulatory complexities,” he says.

“Addressing these issues will be crucial for sustainable market growth. While Hungary’s industrial real estate sector has improved significantly, there is still a gap compared to Western Europe, particularly in automation, sustainability, and infrastructure. However, new developments are rapidly closing this gap, aligning with EU standards and investor expectations,” he concludes.

To read more articles visit bbj.hu

Categories : Industrial logistics

European Milestone Business Awards

By Vass Emőke
Thursday, April 10th, 2025

The European Milestone Business Awards is an international business awards ceremony held in London, where in 2025 ten Hungarian business leaders and companies were recognized for their outstanding, Europe-level achievements. The event was hosted by the Hungarian Embassy and was held for the third time.

Awards were presented in various categories, including strategic management, digital communication, and leadership excellence. The recognitions are given to business figures who have achieved significant long-term success on an international level.

The initiative grew out of the CEO Meetings tradition that has been running since 2001, and its aim is to recognize the international achievements of Hungarian companies while strengthening the global visibility of Hungary’s business elite.

At the event, Valter Kalaus, managing partner of Newmark VLK Hungary, received the Real Estate Personality of the Year award.

To find out more click on the following link: https://kormany.hu/hirek/european-milestone-business-awards

  • Kalaus Valter
  • Valter Kalaus Winner95
  • Kalaus Valter - European Business Awards
Categories : Press

Delegates at Mipim Look at Sustainable Upturn

By Vass Emőke
Tuesday, March 25th, 2025

Delegates to Mipim, the annual commercial real estate and investment expo in Cannes, were concerned with whether there is a sustained improvement in the development and investment markets.
More than 20,000 real estate and investment professionals and political representatives from 90 countries attended the 35th staging of the event at the Palais des Festival in Cannes.

According to Reed Midem, organizers of the annual four-day event, “the global urban festival is where investors evaluate opportunities, political leaders showcase sustainable urban projects, and industry leaders address market revival amid changing global demands.” In general, the concerns expressed over the market reflected the rather uncharacteristic rainy and cold conditions on the Cote d’Azur.

“There is a healthy appetite, and people are talking and trying to make business. Hungary is not getting a lot of attention, although the attitude of international investors has been slightly better than in previous years, so there is not a complete turning away from the country,” commented Valter Kalaus, managing partner at Newmark VLK Hungary.

“Unfortunately, there is not a lot of excitement regarding the country from international investors. The problem is not at a real estate level, but due to political reasons and the economic situation that is affecting the interest of investors.” Kalaus added

To read more visit bbj.hu

  • MIPIM VLK Newmark 1 scaled
  • Newmark - MIPIM
Newmark VLK Hungary - MIPIM
Categories : Press

Beneath the Surface: Hidden Opportunities in Real Estate

By Vass Emőke
Wednesday, February 26th, 2025

According to Valter Kalaus, Managing Partner of NEWMARK VLK HUNGARY, the Hungarian real estate market is going through an exciting period: the significance of home office is decreasing, while barely any cranes are in operation across the capital. In a few years, there could be a shortage of modern office buildings, yet many tenants are hesitant to commit even in the medium term. What will happen to outdated buildings? What can we expect in the previously booming warehouse market? And how can we make the right decisions even in an uncertain economic environment? Among many other topics, we discussed these pressing questions.

  • As a tenant representative, you are well-acquainted with both the office and industrial markets. Let’s start with the office sector! Vacancy rates vary by submarket but are steadily increasing. However, all industry players agree that this is a normal cyclical pattern in the office market—far from a crisis. We’ve seen this before, and we will see it again. What is your take on this?
  • I fully agree with this perspective; I don’t see a dramatic situation. Compared to the pre-COVID era, when the market was thriving, many things have changed. Initially, the downturn was attributed to the pandemic, and now we are witnessing another phase of market adjustment. The reality is that very few new office developments are underway, meaning there is less new supply, while a significant amount of space remains vacant. That said, until the vacancy rate reaches 20%, there is no major issue. A 10-12% vacancy rate is still considered healthy, though the current 15% is slightly higher than ideal. However, it is crucial to examine what type of space remains unoccupied.
  • I assume it’s not the brand-new buildings, considering there are very few of them?
  • Even if a company wanted to move into a new office, they wouldn’t be able to before the second half of the year. Projects like CenterPoint 3 and Corvin Innovation Campus Phase 2 are still under construction, and the second phase of Skanska’s H2O development has just begun. Meanwhile, older, depreciated buildings are becoming less attractive. The bigger picture shows that relocation activity is low, with two-thirds of transactions being lease renewals or extensions. Overall, companies are hesitant to move, and in many cases, there aren’t many viable alternatives.
  • Many leases signed before COVID are now expiring. Do you think companies are holding back due to uncertainty?
  • COVID has changed office usage patterns, but now we see that leading global companies are making efforts to bring employees back into the office and reduce the prevalence of remote work. While there’s no radical shift, employers who previously required two office days per week are now moving to three, and those with three days are pushing for four.
  • Is this an alignment with former President Trump’s “return to the office” directive?
  • This trend started before that. It represents a significant change and raises several challenges. Many young professionals entered the workforce during the pandemic and started their careers in remote settings. They never experienced daily office life and are often reluctant to adopt it.
  • Landlords and office owners, of course, prefer full-time office presence.
  • Tenants and their employees expect high-quality amenities in office buildings, such as good cafeterias with reasonable prices. However, if offices are nearly empty on Mondays and Fridays, the remaining three days of lunch traffic between 11 AM and 2 PM must sustain the business. The same applies to other service providers within office buildings, making business planning highly unpredictable.
  • From an employer’s perspective, why is full-time office presence beneficial?
  • The rise of remote work has had negative HR implications. Young employees, who already have lower loyalty levels, struggle with in-person communication, don’t prioritize workplace affiliation, and often lack a sense of belonging. If they only work remotely with a laptop and phone, the employer itself becomes irrelevant. If a competitor offers just 10% more in salary, why wouldn’t they switch? Without in-person interactions, coffee breaks, casual conversations, or shared experiences, there’s no emotional attachment to the company. HR professionals recognize this issue—decreased retention leads to higher turnover, reducing efficiency and increasing costs.
Valter Kalaus - VLK Newmark
  • Previously, the industry standard was a five-year lease term.
  • Forecasting five years ahead is challenging now, and there’s no guarantee that an office chosen today will still be the right fit in three years. The more flexibility a landlord offers—both in terms of lease duration and space adjustments—the more likely they are to retain tenants.
  • Isn’t this where serviced offices come into play? They offer maximum flexibility and are gaining market share.
  • Serviced offices are indeed a great solution for short-term needs, such as project-based work or for startups experiencing rapid growth. However, I see their ideal usage period as being up to one year. If a company needs an immediate workspace, a serviced office allows them to start operations within days. We even tested this ourselves—during a minor renovation of our Váci út office, we relocated to a serviced office for two weeks.
  • Did it work out? What were your impressions?
  • While the provider did their best to accommodate us, we found it less appealing. Sharing with “strangers” reception, meeting rooms, kitchens, and printers was inconvenient. Beyond privacy concerns, for some companies, security risks arise from not knowing the rotating mix of neighboring tenants. Still, for short-term needs, serviced offices can be a viable solution, provided one is willing to pay higher fees for the convenience.
  • Several government agencies are set to move into new developments in Zugló, Dürer Quarter, and Budapart. What impact will this have on the real estate market?
  • They will vacate numerous outdated buildings in dire need of renovation. Depending on the property, the fit-out costs could range from €600 to €800 per square meter. To justify these investments, landlords would have to charge rents comparable to new developments, which the market may not accept. In many cases, converting these buildings into residential units, hotels, or student housing could be a more viable option.
  • How do you see the industrial real estate sector? Is it still more stable and profitable than the office market?
  • Before COVID, this sector was lagging, but it became one of the biggest winners during the pandemic due to the shift toward e-commerce. The demand for logistic hubs surged, driving a development boom. Although the initial frenzy has subsided, the industrial market remains attractive to investors. The expansion of automotive plants and suppliers outside Budapest is also creating new industrial hubs, reducing the market’s previous capital-centric nature. I anticipate continued healthy growth in this sector.
  • As an investment advisor, what do you currently recommend to your clients?
  • It depends on factors like budget, risk tolerance, and investment horizon. Beyond industrial real estate, well-located A-class office buildings still hold strong potential. Additionally, I see promise in strip malls, which gained popularity during COVID, and the hotel market, which continues to perform well.
  • Looking Ahead – So, would you say you’re optimistic?
  • Businesses will always need real estate, and there will always be tailored solutions for each company’s needs. The office market is undergoing an intriguing transformation—modernization, potential repurposing, and shifting workplace dynamics. However, opportunities still exist, and 2025 will present numerous possibilities for informed decision-making. Many hidden options are out there, waiting to be uncovered by the right expertise. That’s exactly what we do.
Categories : Industrial logistics, Office

Valter Kalaus achieved six podium finishes at the World Aquatics Masters Championships in Doha

By Vass Emőke
Wednesday, December 11th, 2024

We are very proud that our Managing Director, Valter Kalaus, competed at the World Aquatics Masters Championships 2024 in Doha as a member of the Honvéd Masters Swim Team.

Valter won the 100 m and the 200 m freestyle events, earning two World Champion titles with Championship and Hungarian National record times. He also won two bronze medals in the 400 m and 800 m freestyle events with Hungarian National record times.
Additionally, as a member of the 4×50 m freestyle and 4×50 m medley relay teams they won 2 silver medals with Hungarian National record times!

Congratulations to Valter and to the entire Honvéd Masters Swim Team!

  • World Aquatics Masters Championships 2024 Doha
  • the pool Doha 2024
  • Medley
  • Freestyle
  • World Aquatics Masters Championship Doha 2024
Categories : Press

The Winners of the 2024 CRE AWARDS – EuropaProperty

By Vass Emőke
Wednesday, October 16th, 2024

Newmark VLK Hungary – Professional Service Provider of the Year 2024

EuropaProperty hosted the 6th annual CRE Awards at the prestigious Intercontinental Hotel in Budapest, drawing a vibrant crowd of real estate leaders and professionals from Central and Eastern Europe. The event celebrated the industry’s brightest stars, recognizing innovation, development, investment, and management excellence.

Major winners of the 2024 CRE Awards included leading market players WING, NewWork, Futureal, K&H Bank, CBRE and Newmark…..

Newmark VLK Hungary received recognition from the jury for their substantial contributions to commercial real estate, securing the titles of Professional Service Provider of the Year.

To read more click on the link below:

https://europaproperty.com/announcing-the-winners-of-the-2024-cre-awards/

  • Newmark VLK Hungary CRE Awards Winner
  • VLK Newmark CRE Awards - Professional Service Provider
  • VLK Newmark CRE Awards - Professional Service Provider
  • VLK Newmark Professional Service Provider winner
  • VLK Newmark CRE Awards
Categories : Press

High Vacancy, Potentially Low Availability of ESG-compliant Offices

By Vass Emőke
Thursday, September 26th, 2024

Development in the Budapest office market is low, with developers exercising caution and new projects not being initiated in an uncertain and demanding financial environment. With overall vacancy rates rising and the development pipeline falling, concerns are being expressed over the longer-term availability of larger, contiguous, quality, well-located, ESG-compliant office space.

It is a complicated question as to what would need to be in place for a new Budapest office development to be initiated. Financing is crucial, and most banks require a 45-50% prelease for an office development,” comments Valter Kalaus, managing partner of Newmark VLK Hungary. His firm has acted as tenant representatives and consultants in the office market since 2002 and subsequently became active in the industrial, retail, hotel and leisure sectors.

He sees overall vacancy in the Budapest office at 14%, which could rise to 18% if owner-occupied stock is not included in the figure. The highest vacancy rate is in the periphery, while it is significantly lower in the most popular sub-markets such as the Váci Corridor, the Central Business District or inner Buda.

Valter Kalaus - VLK Newmark

Concerning the initiation of new projects, Skanska, for example, could undertake the second and third phases of H2Offices and the Hold utca office project if preleases are concluded; development will not start on a speculative basis. Few new office developments are expected to be undertaken in the next two to three years. An average letting size in the current market is 700-800 sqm of modern space in a good location.

“Location is still key: the office should be easily accessible, and its design should be tailored to the needs of the people working there, providing the right conditions for efficient working. Today, it is also a natural expectation that you should not have to travel long distances to reach services such as restaurants, cafés and shopping facilities during a break or after work. Proximity to a gym or beauty or barber shop can be an added advantage,” adds Kalaus.

The Upgrade Option One development option is upgrading an older office space to meet current ESG requirements from tenants. However, in many cases, mechanical systems can only be updated if the property is vacant and therefore, the tenant would be forced to transfer to a different building. The landlord is caught between keeping the tenant and undertaking a significant upgrade.

The conversion of an office complex to a hotel or residential block is also possible. A building owner needs to consider the physical viability of the conversion and its viability from a financial perspective. A three- or fourstar hotel conversion is seen as a possibility, depending on the size and location.

Despite the latest news from Amazon, the hybrid work model is seen as here to stay, with three to four days a week in the office seen as reasonable and well-balanced for team members. This encourages loyalty, brand awareness and teamwork, according to Kalaus.

He sees tenant requirements as related to elements such as mechanical systems, lighting, fresh air, and electric car charging systems. Offices must provide lounges, brainstorming and meeting rooms, as well as a large kitchen for internal gatherings. Many employers offer quality food, a free bar or café, breakfast, quiet areas and a nursery to provide their employees with a more enjoyable work environment. Leases now need to be flexible in terms of size and length. “ESG is now the hot topic, and the ‘E’ is the easiest to provide in offices with accredited space. ESG requirements apply to all market players, including landlords, tenants, lenders and facility managers,” Kalaus concludes.

To read more click on the following link: https://bbj.hu/

Categories : Office

Maintaining the City’s Architectural Feel Means Balancing Competing Needs

By Vass Emőke
Thursday, August 1st, 2024

Budapest faces the challenge of preserving its classic Central European “fin de siecle” look and atmosphere while developing its role as a modern city, business center, and tourist destination and, indeed, improving it as a pleasant and healthy place to live, work and visit. Meanwhile, industrial players face the challenges of developing in accordance with ever-stricter environmental regulations and locational demands from tenants in both the Greater Budapest area and provincial centers.

REVITALIZING THE NEGLECTED

“We have to protect our historic buildings, but some of them may be turned into modern office buildings while their facade still shows their original look,” remarks Valter Kalaus, managing partner at Newmark VLK Hungary.

BBJ - VLK Newmark - Office
BBJ - VLK Newmark - Office change
BBJ - VLK Newmark - Office change
BBJ-Office - VLK Newmark
Categories : Office

Budapest may add 22 Hotels and 3,000 Rooms in 5 Years

By Vass Emőke
Friday, July 12th, 2024

The hotel and hospitality sector is once again regarded as an attractive development and investment option. Hungary, and particularly Budapest is seen as a popular tourist destination, with guest nights in the capital set to return to and exceed pre-pandemic levels.

Sustained Growth
Budapest’s popularity as a tourist destination remains robust, and it continues to be one of the most popular cities in the region, alongside Prague and Vienna, according to Róbert Székely, hospitality and leisure expert at the consultants Newmark VLK.

“Notably, in 2023, the RevPAR [revenue per available room] in Budapest was higher than in Prague, its main regional rival. According to forecasts, passenger traffic at Ferenc Liszt International Airport will return to pre-pandemic levels in 2024,” Székely says.

“The largest impact on tourism in Budapest could come from the state’s purchase of Ferenc Liszt International Airport. Meanwhile, hotel supply development is continuing: hotel brands such as Kimpton, St. Regis, Radisson Collection, Voco, Vignette Collection, Moxy, Mandarin Oriental, So, and Swissotel -just to name a few are entering the market, resulting in a differentiated supply,” he adds.

BBJ VLKNewmark scaled

To read more click on the link below:

https://bbj.hu/

Categories : Hotel tourism

Maximizing Potential: Opportunities in Vacant Office Buildings

By Vass Emőke
Wednesday, July 3rd, 2024

Several hundred thousand square meters of office space are expected to become available in Budapest as state organizations relocate to new offices. This shift presents a significant opportunity for property owners to either renovate and enhance the value of their buildings or reposition them into residential units or hotels. Such conversions are particularly advantageous for diversifying the hotel market, according to the commercial real estate consultancy firm, Newmark VLK Hungary’s June market report.

In the next two to three years, various state and governmental organizations will vacate several buildings in downtown, creating a new situation in the office market at a time when office use has fundamentally changed. Property owners will need to address the hundreds of thousands of square meters of office space that will be vacated. While this will require financial investment, it also offers an opportunity to enhance the development of these properties, according to experts from Newmark VLK Hungary.

They emphasized that the first step is a thorough technical survey, along with a real estate market assessment to determine the property’s best future use. While it could remain as office space, market conditions might prompt consideration of converting it into apartments or hotels. Both types of conversions are already common in Western Europe and the United States. In Budapest, there have been cases where office buildings have been successfully converted into hotels.

“These unoccupied buildings cannot remain unused as they are typically in prime business locations. Many weren’t initially constructed as office spaces, but if the owner opts to keep them as offices, significant investment will be needed to meet the latest technical and environmental standards, including ESG requirements. The question is whether the owner is willing to carry out the necessary renovations and modernizations within the building, and whether this can be done while tenants are still residing there. If the renovations are carried out, the next question is whether the tenant is willing to pay the increased rent or if they will move to another, newer building instead. However, since there are very few new buildings available, this fact could be a catalyst for the office market and may result in new building developments that will be able to accommodate these multinational tenants in 3-4 years,” said Valter Kalaus, the company’s managing director.

Valter Kalaus - VLK Newmark - Office

According to the consulting firm, uncertainties in the office market might prompt owners to consider new functions for their properties, given the strong demand, particularly in the hotel market and also in the residential sector. However, it is important to consider that it is technically easier to create smaller room units in buildings currently used as offices in downtown areas compared to newly built office buildings in outer districts, due to differing technical parameters.

Róbert Székely, the company’s hotel market expert, states that professional surveys indicate increasing demand for accommodations, and this trend is expected to continue in the coming years. According to the May hotel industry forecasts by STR (Smith Travel Research), a 5.1% increase in RevPAR is expected in European markets in 2024, with an additional 2.8% growth in 2025. The forecasts predict that growth will continue in the following years, although with variations in each local market.

These trends support the demand for three- and four-star hotels. With no greenfield development opportunities or vacant lots available in downtown areas, hotel developers have shifted their focus to repositioning buildings with different original functions, such as office or residential buildings. By converting these structures, they can and are increasingly likely to create new value.

As a new trend, he mentioned that, unlike previous years when operational contracts were more common, long-term lease agreements have now emerged, providing greater security for the owners.

“In the office market, tenants typically sign contracts for 3, 5, or maybe 7 years. In hotels, we can talk about 20-30 years, and the building will have a single tenant, which is much easier to manage than having many tenants with different lease terms if it remains as an office. Although banks consider it riskier for such a property to operate with a single tenant, they are beginning to accept that long-term revenue generation is more secure, as the owner or landlord does not always have to find new tenants when the current tenant’s lease expires or if the tenant does not want to stay,” he added.

He believes that the Budapest hotel market benefits from the broadened supply created through building conversions. More hotel brands, more hotel market products, and, of course, more tourists can give new momentum to tourism and infrastructure development. Four-star hotels are perhaps the most popular category for business travelers and individual tourists, and they are generally profitable in the inner districts where Budapest tourism is concentrated. In buildings selected for conversion outside of the downtown area, there are opportunities for lower-priced hotels or other alternative accommodation uses, such as youth hostels, hostels, aparthotels, or mixed functions like student accommodation combined with a hostel. Naturally, these accommodations will likely attract more price-sensitive or younger guests who are willing to stay further from the CBD in exchange for lower rates.

Categories : Office
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