Press
Giant Bicycles, one of the world’s leading bicycle manufacturers, has officially opened its first Hungarian concept store at Promenade Gardens, a prime office location on the Pest side of Budapest. The opening marks a major milestone for the brand’s retail presence in Central, Eastern Europe and Balkan States with a store of this nature and a strong commitment to supporting the ever – growing cycling community in Hungary.
Giant Group, the world’s largest bicycle manufacturer, established its second European production facility in Gyöngyös, Hungary, commencing operations in 2020. This €48 million investment spans 228,000 square meters with the aim to produce up to one million bicycles annually, including a significant number of e-bikes.
The new store highlights Giant’s commitment to Hungary as a manufacturing location and offers an immersive, premium experience and service oriented hub for retailing partners, cycling enthusiasts, from beginners to professionals.
With state-of-the-art service facilities, a wide selection of Giant, Liv and Momentum bicycles, high-quality accessories and components, and expert support. The store brings together innovation, performance, and community. Customers can also benefit from
on – site servicing, bike fitting, and personalized consultations.
“The Central and Eastern European region, and especially the Hungarian market, has always been a priority for us, so we want to establish as direct a relationship as possible with our customers and parties interested in cycling”” said Phoebe Liu, CEO of Giant Global Group.
“The location at Promenade Gardens was carefully selected for its accessibility, visibility, and premium urban environment,” said Valter Kalaus, Managing Partner at Newmark VLK Hungary. “We are thrilled that we could assist Giant in opening its first concept store in one of Budapest’s most modern and sustainable office buildings as we are ourselves avid cyclist and missed a store of this nature and offering form the local market”
The idea for this concept store opening was driven by the desire to increase the brand awareness among Hungarian customers and provide unprecedented services to all customers, in a country where Giant produces its bikes. This expansion aims to bring the brand closer to a wider audience across the city and further strengthen its presence in Hungary’s dynamic retail and mobility sectors.
https://www.portfolio.hu/ingatlan/20250519/a-giant-bicycles-megnyitotta-elso-koncepcio-uzletet-budapesten-762057
